How many people use Rakuten in Japan?

More than 100 million based in Japan can now easily access services across the Ecosystem using a single Rakuten member ID. We look forward to expanding the Ecosystem to encompass all of our over 1.5 billion global users.

How many Rakuten users are there?

In the fourth quarter of 2020, the number of Rakuten member IDs amounted to almost 120 million. The most recent figure constitutes an increase of about 7.5 percent compared to fourth quarter of the previous year. The Japanese e-commerce company is headquartered in Tokyo, where it was founded in 1997.

Is Rakuten Amazon of Japan?

How Rakuten and Amazon stack up. There’s a few key differences between Rakuten’s marketplace, which first launched in 1997, versus Amazon’s, which opened in Japan in 2000. For one, Rakuten’s marketplace consists entirely of third-party sellers — it does not sell its own private label products.

Where is Rakuten popular?

The top of the Japanese e-commerce market

Along with Yahoo Japan and Amazon, the Rakuten platform is listed as a leading online brand measured by active reach.

Is Rakuten going out of business? was an e-commerce marketplace based in San Mateo, California. Previously known as, it was founded in 1997 by Scott Blum.

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Type Subsidiary
Industry Internet
Founded September 12, 1997
Founder Scott Blum
Fate Shutdown in 2020 by Rakuten

What was Rakuten previously called?

We’ve changed our name from Ebates to Rakuten.

Who buys Rakuten?

In September 2014, it was revealed that Rakuten would acquire US rebate site operator Ebates Inc. for approximately US$952 million to give the company more access to US consumers and help it grow abroad, as it takes on rivals such as and Alibaba.

Who owns Rakuten?

Hiroshi Mikitani is founder and CEO of Rakuten, Japan’s biggest e-commerce retailer. In 2020, Rakuten posted a loss of $932 million on revenue of $13.2 billion. The firm launched its new $5.5 billion mobile service, which was to start in October 2019, in April 2020.

Is Rakuten famous in Japan?

According to a survey conducted in Japan in 2020, the most popular e-commerce site among consumers was Rakuten Ichiba, with over 41 percent naming the Japanese platform as their main online shopping channel.

How good is Rakuten?

As you will read in many other previous Rakuten reviews, using the site is safe and secure. Therefore, Rakuten is completely legit. It gives you free money while purchasing your usual goods. With more than 2,500 stores and companies to choose from, almost everyone can earn some cashback.

Is Rakuten bigger than Amazon in Japan?

Ecommerce in Japan is led by two brands: Amazon and Rakuten. Four other marketplaces are popular, but they lag far behind the leaders. Japan is the world’s third-largest economy and the fourth-largest ecommerce market, with sales of $105 billion.

Amazon in Japan.

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# 1
Country United States
Visits/month 2.0B
% of Total 38%

Why is Rakuten popular?

Rakuten’s level of control and personalization allows for a more intimate shopping experience than other platforms. This goes a step further, as a major selling feature for customers of Rakuten takes the form of a loyalty-based membership program that offers perks like Rakuten Super Points and cash-back offers.

Who are Rakuten competitors?

Rakuten competitors include Amazon, eBay, MyTime, Target and Macy’s.

Is Rakuten owned by China?

A group company of Chinese tech giant Tencent Holdings Ltd. has become Rakuten’s major shareholder with a 3.65% stake, apparently raising alarm among Japanese and U.S. authorities for national security reasons.

Why did Rakuten close?

“We have decided to sunset the U.S. Rakuten Marketplace,” a company representative said in an email to TechCrunch. … Unfortunately the evolving market, aggressive growth (and targeting of rivals) at Amazon and, likely, the choice to rebrand the once well-known site under the Rakuten name all led to declining business.

Why did Rakuten global close?

Rakuten reportedly chose to shut down Rakuten Global Market, so they could refocus and strengthen their local position here in Japan. With ever-rising competition from their local competitor, they made the decision to priorities improving their domestic services they offer.